Website category lookup is helpful for SEO experts can master keyword target for both initial stage SEO and advance stage SEO through google website categories. Google crawler identifies website into different categories such as Business, Finance, Search engine and other categories during its crawling process through a set of links which helps in identfication of website categories.

Website Categories by Google
List of website categories by Google
Main website categories by Google are bold and website subcategories of google are under them
Arts & Entertainment- Celebrities & Entertainment, NewsComics & Animation, Entertainment Industry, Events & Listings, Fun & Trivia, Humor, Movies, Music & Audio, Offbeat, Online Media, Performing Arts, TV & Video, Visual Art & Design
Autos & Vehicles- Bicycles & Accessories, Boats & Watercraft, Campers & RVs, Classic Vehicles, Commercial Vehicles, Custom & Performance Vehicles, Hybrid & Alternative Vehicles, Microcars & City Cars, Motorcycles, Off-Road Vehicles, Personal Aircraft, Scooters & Mopeds, Trucks & SUVs, Vehicle Brands, Vehicle Licensing & Registration, Vehicle Maintenance, Vehicle Parts & Accessories, Vehicle Shopping, Vehicle Shows
Beauty & Fitness- Beauty Pageants, Body Art, Cosmetic Procedures, Cosmetology & Beauty Professionals, Face & Body Care, Fashion & Style, Fitness, Hair Care, Spas & Beauty Services, Weight Loss
Books & Literature- Book Retailers, Children’s Literature, E-Books, Fan Fiction, Literary, Classics, Magazines, Poetry, Writers Resources
Business & Industrial- Advertising & Marketing, Aerospace & Defense, Agriculture & Forestry, Automotive Industry, Business Education, Business Finance, Business Operations, Business Services, Chemicals Industry, Construction & Maintenance, Energy & Utilities, Hospitality Industry, Industrial Materials & Equipment, Manufacturing, Metals & Mining, Pharmaceuticals & Biotech, Printing & Publishing, Professional & Trade Associations, Retail Trade, Small Business, Textiles & Nonwovens, Transportation & Logistics
Computers & Electronics- CAD & CAM, Computer Hardware, Computer Security, Consumer Electronics, Electronics & Electrical, Enterprise Technology, Networking, Programming, Software
Finance- Accounting & Auditing, Banking, Credit & Lending, Currencies & Foreign Exchange, Financial Planning, Grants & Financial Assistance, Insurance, Investing, Retirement & Pension
Food & Drink- Candy & Sweets, Cooking & Recipes, Culinary Training, Grocery & Food Retailers, Non-Alcoholic, Beverages, Restaurants
Games- Arcade & Coin-Op Games, Board Games, Card Games, Computer & Video Games, Family-Oriented Games & Activities, Online GamesParty Games, Puzzles & Brainteasers, Roleplaying Games, Table Games
Health- Aging & Geriatrics, Alternative & Natural Medicine, Health Conditions, Health Education & Medical Training, Health Foundations & Medical Research, Medical Devices & Equipment, Medical Facilities & Services, Medical Literature & Resources, Men’s Health, Mental Health, Nursing, Nutrition, Oral & Dental Care, Pediatrics, Pharmacy, Public Health, Reproductive Health, Substance Abuse, Vision Care, Women’s Health
Hobbies & Leisure- Clubs & Organizations, Contests, Awards & Prizes, Crafts, Outdoors, Paintball, Radio Control & Modeling, Recreational Aviation, Special Occasions, Water Activities
Home & Garden- Bed & Bath, Domestic Services, Gardening & Landscaping, HVAC & Climate Control, Home Appliances, Home Furnishings, Home Improvement, Home Storage & Shelving, Homemaking & Interior Decor, Kitchen & Dining, Laundry, Nursery & Playroom, Pest Control, Swimming Pools & Spas, Yard & Patio
Internet & Telecom- Communications Equipment, Radio Equipment, Email & Messaging, Text & Instant Messaging, Voice & Video Chat, Mobile & Wireless, Mobile & Wireless Accessories, Mobile Apps & Add-Ons, Mobile Phones, Search Engines, Service Providers, Cable & Satellite Providers, ISPs, Phone Service Providers, Teleconferencing, Web Apps & Online Tools, Web Portals, Web Services
Jobs & Education- Education, Jobs
Law & Government- Government, Legal, Military, Public Safety, Social Services
News- Broadcast & Network News, Business News, Gossip & Tabloid News, Health News, Journalism & News Industry, Local News, Newspapers, Politics, Sports News, Technology News, Weather, World News
Online Communities- Blogging Resources & Services, Dating & Personals, File Sharing & Hosting, Forum & Chat Providers, Online Goodies, Online Journals & Personal Sites, Photo & Video Sharing, Social Networks, Virtual Worlds
People & Society- Disabled & Special Needs, Ethnic & Identity Groups, Family & Relationships, Men’s Interests, Religion & Belief, Seniors & Retirement, Social Issues & Advocacy, Social Sciences, Subcultures & Niche Interests, Women’s Interests
Pets & Animals- Animal Products & Services, Pets, Wildlife
Real Estate- Apartments & Residential Rentals, Commercial & Investment Real Estate, Property Development, Property Inspections & Appraisals, Property Management, Real Estate Agencies, Real Estate Listings, Timeshares & Vacation Properties
Reference- Directories & Listings, General Reference, Geographic Reference, Humanities, Language Resources, Libraries & Museums, Technical Reference
Science- Astronomy, Biological Sciences, Chemistry, Computer Science, Earth Sciences, Ecology & Environment, Engineering & Technology, Mathematics, Physics, Scientific Equipment, Scientific Institutions
Shopping- Antiques & Collectibles, Apparel, Auctions, Classifieds, Consumer Resources, Entertainment Media, Gifts & Special Event Items, Luxury Goods, Mass Merchants & Department Stores, Photo & Video Services, Shopping Portals & Search Engines, Swap Meets & Outdoor Markets, Toys, Wholesalers & Liquidators
Sports- College Sports, Combat Sports, Extreme Sports, Fantasy Sports, Individual Sports, Motor Sports, Sporting Goods, Sports Coaching & Training, Team Sports, Water Sports, Winter Sports, World Sports Competitions
Travel- Air Travel, Bus & Rail, Car Rental & Taxi Services, Carpooling & Ridesharing, Cruises & Charters, Hotels & Accommodations, Luggage & Travel Accessories, Specialty Travel, Tourist Destinations, Travel Agencies & Services, Travel Guides & Travelogues
World Localities- Africa, Asia, Europe, Latin America, Middle East, North America, Oceania, Polar Regions
Key factors helpful in identifying website categories by search engines are
1. Content Management Services- Several content management systems such as wordpress, pligg, joomla, drupal also aids in identification of website categories.
2. Website Template or Website Design- Website design is one of key factor in determining website category.
3. Code Language- Language also indicates website category to search engine.
4. User location and IP Address- It is also sign of website category
5. Frequency of Visit- Frequency of visit on particular website for certain set of keywords also helps in identfication of website category.
6. Set of Keywords on homepage- Keywords on any website indicate what website is about such as “arthritis cure” for website cure2arthritis.com
7. Meta Title and Meta Description- Meta data is one of the prime factors which determines category of website for search engine like google.
8. Login and Web 2.0- Login information and web 2.0 also factors which helps in identfying what are the categories of websites.
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