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Looking to advertise online which to choose Facebook Ads or Google Adwords in 2012

September 16, 2011 in Facebook, Funding and Investments, Google Money

My friend has online shopping portal for apparels and health related social networking website, he is looking to advertise online. The only question is which advertiser to choose between Facebook Ads or Google Adwords program in 2012, he likes both advertising programs but not sure which online advertiser to choose between facebook and google adwords. He has decided to advertise on simultaneously both facebook and google adwords but still don’t know in what ratio to invest money on online advertisement on facebook and Google Adwords.

Now he has asked for my favor to help him out, I asked him to make two budgets. First for online shopping portal and other for his online health related social networking website; he has made different budget for both website. Now it was my turn to analyze traffic of facebook and Google, Facebook is certainly is king the social network even after launch of Google Plus One. The traffic of facebook consists of youth who are looking for chatting and adding new friends, the focus of facebook visitors are purely to create social network and stay connected. Visitors of facebook have always been found to influence the people through their work, achievement, birthdays, events, parties, celebration and other entertainment stuff. The visitor are majorly youth who are mostly busy on chatting & commenting and searching for new girls and boys. This is the only truth about facebook, which no-one accepts.

So what we can do with such young traffic and what can we actually sell to them. The best answer according to me is fashion, dating websites, movies or Hollywood stuff, political campaigns, education and other related stuff for youth. Facebook ads are for those advertisers who product is based on youth and awareness, these products have actually behind concept of Social Media Marketing. Social Media Marketing is mostly free marketing which lead to fast awareness which was seen in the case of Anna Hazare’s Anti Corruption program. Everyone has seen lots of quotes, comments, pages, support for political case.

Google is search engine where people come to search for every subject matter they are looking for research such as health related, finance issues and other. Google Adwords program runs on nearly more than 10 million website of different subject matter rather than any specific website, everyone can see Google ads on Google search engine dating website, E-commerce website, Medical website, blogs, news website, magazine and other. You get much more by advertising on Google Adwords than facebook.

Google Adwords vs Facebook Ads

Google Adwords vs Facebook Advertising program

 

Advantages of Google Adwords over Facebook Advertisement program

1. Advertisement by Google Adwords program are more relevant for advertizes as advertisement are displayed on websites which are related to your subject matter. Advertisement on Facebook are less relevant when compared with Google Adwords

2. Users of facebook are young blood who are more curious to click on ads rather than buying goods. Advertizers do not find new visitors for their advertisement on facebook, they are usual visitors least interested in ads on facebook.

3. Publishers of Google Adsense program write articles and blog particular to subject matter which helps Google in keeping right placement of advertisement on website. Facebook Ads again lose interest here.

4. Google Adwords revenue is shared by publishers so they also have interest in getting clicks, publishers of Google Adsense program works hard to get actual visitors who are ready to buy products and services which are useful and fruitful for advertisizers.

5. Only high number page views of facebook cannot be guarantee of profit but advertisement on right content could be guarantee of profits and sales.

The final conclusion would be if you have fashion and youth material advertise your business on facebook but if your product is not concerned with only youth advertise on Google Adwords to make more money and getting unique and relevant visitors or buyers in 2012. This best strategy to advertise business online 2012.

Related search terms

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Learn How to make money from Google Arbitradge by Google Adsense and Google Adwords

July 28, 2011 in Google Money, Google Plus

What is Google Arbitrage?

Google Arbitrage is process of neutralizing money risk by involving both Google Adsense and Google Adwords. The webpage displays ads through Google Adsense program and Visitors come on web-page through Google Adwords Program. Google Arbitrage is process of bringing visitors by purchasing lesser paid Keywords and allow visitors by clicking them highly paid Ads of Google Adsense program. Google Arbitrage is legitimate process for Making money online from Google.

For example (How to earn from Google Arbitrage Program by mix of Adsense and Adwords)

You spend 2 cent per visitor on Google Adwords program to bring 100 visitors and Got 5 Clicks worth $5 from Google Adsense Program.

Total expense is .02*100= $2

5*1= $5

Difference is $5-$2= $3 your net income from Google Arbitrage Program. It does not include what products you are selling on your website.

Website can make money without any traffic by Google Arbitrage Process.

Most of websites are not able to survive due to low volume of visitors, Google Adwords provide visitors to your website by spending little money on some keywords that are related to your website. Simply select some of low budgeted keywords on Google Adwords that are related to your website. Fix a daily budgeted with highest CPC and get ready to drive visitors for your website to earn money online from Google.

Correct Placement of Google Ads on Website

Keep Google Ads as close as you can on Video, Login Account and top right side of your website. People tend to click on these places very often and click through ratio can increase drastically, Even click through ratio on my website has also increased from .08% to 2.12% by placement ads at these location. Remember only correct Placement of Google Ads on Website can help you in making money.You can check placement of Google ads in these pictures.(Click on these Pictures to see enlarge view for right Google Ads Placement)

Making money online by Google Arbitrage which is a mix of Google Adsense and Google Adwords is very easy and is a complete legitimate process. You can also click on following link to check policies of Google for right Arbitrage for all websites.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=190442

Arbitrage Google program is really opportunity for people to make money online that also completely legal and authenticated by Google. People have made money online from Google Arbitrage and will also make money in future from Google Arbitrage program.