My friend has online shopping portal for apparels and health related social networking website, he is looking to advertise online. The only question is which advertiser to choose between Facebook Ads or Google Adwords program in 2012, he likes both advertising programs but not sure which online advertiser to choose between facebook and google adwords. He has decided to advertise on simultaneously both facebook and google adwords but still don’t know in what ratio to invest money on online advertisement on facebook and Google Adwords.
Now he has asked for my favor to help him out, I asked him to make two budgets. First for online shopping portal and other for his online health related social networking website; he has made different budget for both website. Now it was my turn to analyze traffic of facebook and Google, Facebook is certainly is king the social network even after launch of Google Plus One. The traffic of facebook consists of youth who are looking for chatting and adding new friends, the focus of facebook visitors are purely to create social network and stay connected. Visitors of facebook have always been found to influence the people through their work, achievement, birthdays, events, parties, celebration and other entertainment stuff. The visitor are majorly youth who are mostly busy on chatting & commenting and searching for new girls and boys. This is the only truth about facebook, which no-one accepts.
So what we can do with such young traffic and what can we actually sell to them. The best answer according to me is fashion, dating websites, movies or Hollywood stuff, political campaigns, education and other related stuff for youth. Facebook ads are for those advertisers who product is based on youth and awareness, these products have actually behind concept of Social Media Marketing. Social Media Marketing is mostly free marketing which lead to fast awareness which was seen in the case of Anna Hazare’s Anti Corruption program. Everyone has seen lots of quotes, comments, pages, support for political case.
Google is search engine where people come to search for every subject matter they are looking for research such as health related, finance issues and other. Google Adwords program runs on nearly more than 10 million website of different subject matter rather than any specific website, everyone can see Google ads on Google search engine dating website, E-commerce website, Medical website, blogs, news website, magazine and other. You get much more by advertising on Google Adwords than facebook.
Advantages of Google Adwords over Facebook Advertisement program
1. Advertisement by Google Adwords program are more relevant for advertizes as advertisement are displayed on websites which are related to your subject matter. Advertisement on Facebook are less relevant when compared with Google Adwords
2. Users of facebook are young blood who are more curious to click on ads rather than buying goods. Advertizers do not find new visitors for their advertisement on facebook, they are usual visitors least interested in ads on facebook.
3. Publishers of Google Adsense program write articles and blog particular to subject matter which helps Google in keeping right placement of advertisement on website. Facebook Ads again lose interest here.
4. Google Adwords revenue is shared by publishers so they also have interest in getting clicks, publishers of Google Adsense program works hard to get actual visitors who are ready to buy products and services which are useful and fruitful for advertisizers.
5. Only high number page views of facebook cannot be guarantee of profit but advertisement on right content could be guarantee of profits and sales.
The final conclusion would be if you have fashion and youth material advertise your business on facebook but if your product is not concerned with only youth advertise on Google Adwords to make more money and getting unique and relevant visitors or buyers in 2012. This best strategy to advertise business online 2012.
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