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Looking to advertise online which to choose Facebook Ads or Google Adwords in 2012

September 16, 2011 in Facebook, Funding and Investments, Google Money

My friend has online shopping portal for apparels and health related social networking website, he is looking to advertise online. The only question is which advertiser to choose between Facebook Ads or Google Adwords program in 2012, he likes both advertising programs but not sure which online advertiser to choose between facebook and google adwords. He has decided to advertise on simultaneously both facebook and google adwords but still don’t know in what ratio to invest money on online advertisement on facebook and Google Adwords.

Now he has asked for my favor to help him out, I asked him to make two budgets. First for online shopping portal and other for his online health related social networking website; he has made different budget for both website. Now it was my turn to analyze traffic of facebook and Google, Facebook is certainly is king the social network even after launch of Google Plus One. The traffic of facebook consists of youth who are looking for chatting and adding new friends, the focus of facebook visitors are purely to create social network and stay connected. Visitors of facebook have always been found to influence the people through their work, achievement, birthdays, events, parties, celebration and other entertainment stuff. The visitor are majorly youth who are mostly busy on chatting & commenting and searching for new girls and boys. This is the only truth about facebook, which no-one accepts.

So what we can do with such young traffic and what can we actually sell to them. The best answer according to me is fashion, dating websites, movies or Hollywood stuff, political campaigns, education and other related stuff for youth. Facebook ads are for those advertisers who product is based on youth and awareness, these products have actually behind concept of Social Media Marketing. Social Media Marketing is mostly free marketing which lead to fast awareness which was seen in the case of Anna Hazare’s Anti Corruption program. Everyone has seen lots of quotes, comments, pages, support for political case.

Google is search engine where people come to search for every subject matter they are looking for research such as health related, finance issues and other. Google Adwords program runs on nearly more than 10 million website of different subject matter rather than any specific website, everyone can see Google ads on Google search engine dating website, E-commerce website, Medical website, blogs, news website, magazine and other. You get much more by advertising on Google Adwords than facebook.

Google Adwords vs Facebook Ads

Google Adwords vs Facebook Advertising program

 

Advantages of Google Adwords over Facebook Advertisement program

1. Advertisement by Google Adwords program are more relevant for advertizes as advertisement are displayed on websites which are related to your subject matter. Advertisement on Facebook are less relevant when compared with Google Adwords

2. Users of facebook are young blood who are more curious to click on ads rather than buying goods. Advertizers do not find new visitors for their advertisement on facebook, they are usual visitors least interested in ads on facebook.

3. Publishers of Google Adsense program write articles and blog particular to subject matter which helps Google in keeping right placement of advertisement on website. Facebook Ads again lose interest here.

4. Google Adwords revenue is shared by publishers so they also have interest in getting clicks, publishers of Google Adsense program works hard to get actual visitors who are ready to buy products and services which are useful and fruitful for advertisizers.

5. Only high number page views of facebook cannot be guarantee of profit but advertisement on right content could be guarantee of profits and sales.

The final conclusion would be if you have fashion and youth material advertise your business on facebook but if your product is not concerned with only youth advertise on Google Adwords to make more money and getting unique and relevant visitors or buyers in 2012. This best strategy to advertise business online 2012.

Related search terms

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Pre-IPO Analysis of Facebook stock- Facebook IPO risk Report

July 7, 2011 in Facebook, Financial Services

Pre-IPO Analysis of Facebook is important for investors looking to invest in facebook Initial Public Offering to be held on 2012.

 

Ipo for facebook has following Pre-IPO analysis points

1. Non Disclosure of Balance Sheet- Balance sheet of facebook has never been disclosed. The owners of facebook have never dared to disclosed balance sheet of Facebook publicly in 2010 or in 2009, no one knows about the actual earnings of facebook. Un-official sources says facebook earned $250 million in 2008 and $475 million in 2009. But No-one know about actual earnings of facebook  in 2010. Are figures not disclosed because of IPO of facebook in 2012?

 

2. Do Facebook really needs Initial Public Offering?

With more than $2.34 Billion in pocket, can you imagine for any tech-company needs funding. If investors want return on their investment, this really mean that facebook is actually not good enough to earn and generate their expected revenue? Facebook investors can’t risk of further because of low facebook revenue in recent years.

 

3. With more than 50 billion members why facebook do not have appropriate business model? A big question with no answer. Even Facebook management don’t know how to earn. People and companies come with business ideas and business associations like Zynga.

 

4. Why Facebook Initial Public Offering date is delayed every-time for no reason.

Answer- The late will be listing of facebook more hype can be created among IPO investors. Ipo for facebook has successfully created a major hype in the mind and pocket of investors all over United States.

 

5. Facebook Ipo Share Price Analysis- Facebook Ipo Share Price is expected to be around $15 to bring interest of small investors also.

 

6. Facebook Public Ipo Amount Analysis- The total Facebook Public Ipo structure would be around $8.2 billion. This amount will cover investment made by all major investors of facebook.

 

7. Facebook IPO Date- The date of ipo of facebook is 14 May 2012.

 

8. How Much investors of facebook will gain?

Our Pre-IPO Analysis of Facebook says Facebook investors will double their investment made in facebook IPO within 6 months, they can earn good only when they do not consider investment in facebook for long term.

 

It is recommended to invest in facebook IPO but not for long term, keep it to 6 to 9 months. Facebook’s share are going to fall after establishment of Google plus social networking circles.

 

Facebook Website Analysis

Ipo of Facebook

Facebook ipo stock

 

Facebook Members – 51 billion

Facebook Daily Page Views- 12.3 billion

Facebook Worldwide website rank- 2

Facebook Domain Booking Date- 29 March 1997

Facebook Current Revenue- Actual Figure Never Disclosed

Facebook Funding- $2.34 Billion

Buy Facebook Ipo Stock 2012 before Pre Facebook Ipo date 2012

July 7, 2011 in Facebook, Financial Services

Facebook IPO Stock proposed in 2012 can be bought before Facebook IPO date 14 May 2012. Facebook investors have hyped facebook ipo to list facebook share price above $14, but many of facebook initial investors are ready to sell their share in facebook before facebook ipo launch.

How to buy facebook pre ipo stock

Ipo of Facebook

Facebook ipo stock

Buy facebook ipo stock directly from facebook investors only if you are ready to take risk to invest in facebook ipo stock. Facebook pre ipo stock are ready to be sold behind doors if you know facebook investors personelly.

 

Facebook Investors are not willing to take risk

It is truth that Facebook Investors are not willing to take risk, Facebook investors have risk in case facebook ipo stock price is listed at low price. There are more risk in facebook ipo than gain.

 

Facebook has suffcient Funds than why IPO?

Yes facebook has more than sufficient funds, facebook in total has 2.34 billion US dollar in funding. The only question is why facebook going for IPO, answer is simple facebook investors do not believe Facebook to have correct Money making model. Facebook is not making money what they have expected from it. Facebook has also completed mezzaine funding round.

 

Why facebook delay Ipo launch date to 2012?

Facebook Ipo launch date is delayed everytime to create hype in financial market for IPO of Facebook. Investors know late they will list facebook on stock exchange more are chances of getting money. Do you believe facebook to be as competitive as Google? I believe no will be answer.

 

Facebook ipo price-

Facebook ipo price is around $3 Billion, investors want to cover their investment and keep little share in Facebook.

If you believe in facebook get to know how to buy Facebook pre ipo stock from facebook investors. Is facebook ipo stock going to be a big Financial fun or a big Financial F**K.